Hell is not popular in contemporary American Christianity. In this post Frederica Mathewes-Green explains and tries to revive Christian belief in hell.

Before reading: Mathewes-Green is Eastern Orthodox and so her approach and explanation reflect the Orthodox understanding, not the Western. In the East, sin and salvation are not primarily understood in forensic terms, never have been. Rather than the law court being the dominant conceptual framework (as in the West, at least since Anselm), the dominant concept for understanding sin and salvation is the family. Also, depravity (fallen and sinful human nature) in Orthodoxy is usually more understood as a "tarnishing" of the image of God, rather than the severly distorted almost beyond recognition image of God in fallen humanity as understood in the West at least since Augustine.

btw, I find it interesting that Orthodoxy, which is a patriarchal form of Christianity--males only as priests and bishops, God is Father and Jesus is the incarnate Son, etc--has recognized some strong women as saints. I'm not nominating Mathewes-Green for sainthood, but she is a strong woman whose writing is usually featured on Orthodox websites.